Privacy Policy

Last Updated: [Insert Date]

At Pure Baby Supplies (“we”, “us”, or “our”), we understand that parents entrust us with more than just orders—we’re entrusted with your family’s safety and privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit purebabysupplies.com (the “Site”).

1. Information We Collect

We collect information to provide better services to all our customers, especially busy parents who value convenience and security:

• Personal Information: When you create an account, place an order, or contact us, we collect your name, email address, shipping address, phone number, and payment information.
• Transaction Data: Details about purchases you make through our Site (including car seats, strollers, nursery furniture, and other baby products).
• Technical Data: IP address, browser type, operating system, and other technology on the devices you use to access our Site.
• Usage Data: Information about how you use our website, products, and services.
• Marketing Data: Your preferences in receiving marketing from us.

2. How We Use Your Information

We use your personal data with the care we’d want for our own family’s information:

• To process and fulfill your orders for baby essentials
• To provide customer support and respond to your inquiries
• To improve our products, services, and website functionality
• To prevent fraud and enhance payment security (using 256-bit SSL technology)
• With your consent, to send you product recommendations and special offers tailored to your family’s needs
• To comply with legal obligations and protect our legal rights

3. Data Sharing and Disclosure

We treat your data as carefully as we’d handle baby products:

• Service Providers: We share information with trusted third parties who assist us in operating our website, conducting our business (like payment processors and shipping carriers), or servicing you, so long as those parties agree to keep this information confidential.
• Legal Requirements: We may disclose your information when required by law or to protect our rights, property, or safety.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

As we serve parents globally (except some remote areas), your information may be transferred to and maintained on computers located outside of your country. We ensure appropriate safeguards are in place to protect your data in accordance with this policy.

5. Data Storage and Security

We implement security measures designed to protect your information with the same vigilance we’d protect our own children:

• Military-grade 256-bit SSL encryption for all transactions
• We do not store full payment card details on our servers
• Regular security assessments of our systems
• Optional two-factor authentication for account access
• 24/7 fraud monitoring systems

While we strive to protect your personal information, no internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Your Rights and Choices

You have certain rights regarding your personal information:

• Access: You may request access to the personal data we hold about you.
• Correction: You may update or correct your account information at any time.
• Deletion: You may request deletion of your personal data, subject to certain exceptions.
• Opt-Out: You may opt out of marketing communications by following the unsubscribe link in our emails.
• Restriction: You may object to or restrict certain processing of your data.

To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

Like most websites, we use cookies and similar tracking technologies to:

• Remember your preferences and shopping cart items
• Understand how parents use our site to improve navigation
• Deliver relevant content about baby products
• Analyze site traffic and trends

You can control cookies through your browser settings. Disabling cookies may affect your experience on our site.

8. Children’s Privacy

While we sell products for children, our website is not intended for children under 13. We do not knowingly collect personal information from children under 13.

9. Changes to This Policy

We may update this Privacy Policy periodically. We’ll notify you of significant changes by posting the new policy on our Site with an updated “Last Updated” date.